Field Journal Co.

A blog-meets-shop experience for a travel writer, combining editorial storytelling with a curated gear collection

Category

Personal Brand

Client

Lucy Rivera

Date

Apr 4, 2025

We started with Lucy’s vision—a site that felt like a digital travel journal. We crafted an editorial-style layout with space for long-form storytelling, complemented by light commerce integration. The design focused on clarity and personality, using type and image in a way that felt tactile and personal

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